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Media planning is often mistaken with simple buying of commercial spaces for advertising.

 

It's not that simple.

 

First of all, one has to make clear, what time, what media and what methods will be most appropriate in order to achieve the desired result.

Where to hang the banners?

What time and radiostations shall one choose to broadcast a commercial?

Is a men’s magazine suitable for women’s hygiene products commercial?

 

When the strategy is created, then and only then comes buying of commercial spaces and airtime.

 

Accurate media planning is half of commercial success.

 


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